According to the prestigious British The Guardian, Albania will become a major tourist destination for the British in 2022. The Guardian quotes:
“Albania has been on the radar of brave travelers for some time, but this year tour operators predict that the country of the southeastern Balkans will become a major holiday destination for travelers from the United Kingdom, following an increase in bookings this January.
Interest in the country has gradually increased over the last decade, as it has opened slowly, after a 44-year dictatorship that ended in 1990. Tour operators have seen a significant increase in bookings for 2022, while Albania is becoming more and more attractive to people looking for beautiful beaches, impressive landscapes, as well as interesting culture and history, at a lower price than neighboring destinations.
“Albania is one of those small and diverse destinations that can offer a little of everything to anyone, similar to Montenegro or Slovenia,” said Tine Murn, co-founder of New Deal Europe, a marketing agency for Balkan tourism.
He added that Albania was an “undiscovered Mediterranean gem” and “still has an exotic feel, even though it is geographically very close”.