The famous couple, Kourtney Kardashian and Travis Barker held their wedding in Portofino and the bride’s wedding dress was created by “Dolce & Gabbana”. He was quite handsome, but the detail that has attracted the most attention was found in the magnificent veil of the 43-year-old. It featured a description of St. Mary, also based on the tattoo Barker has on his head.
Meanwhile, Dolce & Gabbana was the one who won the most from the luxury wedding of Kourtney Kardashian and Travis Barker in Italy. The Italian luxury brand was ubiquitous at the couple’s wedding in Portofino last weekend. Kourtney and Travis spent time on the stylist yacht and exchanged vows at Villa Olivetta owned by Dolce & Gabbana.
Dolce & Gabbana dressed not only the bride and groom, but also the entire Kardashian-Jenner family at the wedding. The company has earned from the wedding a whopping $ 25.4 million in media value, according to Launchmetrics, more than half of the $ 47 million total generated by the event so far. Alison Bringé, CMO of Launchmetrics says for ‘Page Six Style’ that:
The value of media influence is the way we assign a monetary value to brand performance. This calculates the value of each post, each interaction, each article.
She recalled the wedding of Priyanka Chopra and Nick Jonas in 2018 in India, showing that Ralph Lauren generated almost $ 22 million by wearing Chopra and Jonas for their ceremony, a figure that Dolce & Gabbana has surpassed since Kourtney’s wedding and Travis. Much of this influence, of course, stems from the celebrity family’s presence on social media. Together, the Kardashian-Jenners have amassed more than 1.2 billion followers on Instagram.